Yasmina Jaidi is an associate professor at CIFFOP, the French leading school for Human Resource Management education at the heart of Panthéon-Assas University (Sorbonne Universities cluster). She is also the founding partner of Aden Executives, a platform dedicated to leadership development.

Her current work focuses on the management culture of French multinationals quoted in the CAC 40 stock index to help French and non-French managers navigate the complexities of the global environment in a more effective way. Her approach to leadership helps executives understand their cultural and behavioral preferences to increase their self-awareness and ability to work together collaboratively.


At CIFFOP Yasmina is co-directing the International Human Resources Management Master’s degree.


Before joining the faculty of Panthéon-Assas University, Yasmina was a visiting scholar at Erasmus University of Rotterdam (The Netherlands). She also worked as a company specific programs project manager in the Executive Education department of ESCP Europe. In addition she developed an extensive consultancy expertise while working for PriceWaterhouseCoopers Consulting services and KPMG Consulting in Paris in their Customer Relationship Management (CRM) and Change Management business lines.

Throughout her professional life, Yasmina has developed an extensive experience in designing and managing company specific programs for top executives and high flyers and also in giving keynote speeches. In the last years, she has been working with with several companies such as L'Oréal, Bouygues, Vinci, Total, AMF, Areva, Attijari Wafabank, Cartier, Groupama, Groupe Caisse des Dépôts, Société Générale, Otis, Renault and institutions such as L’Institut de l’Entreprise.


Yasmina Jaidi graduated from HEC Paris. She holds a PhD in Human Resource Management from Panthéon-Assas University (with honors). Her PhD dissertation was awarded several research prizes: FNEGE research prize (French Foundation for Management Education); the Aguirre-Basualdo award from the Chancellerie of the Universities of Paris– La Sorbonne.

A French-Moroccan based in Düsseldorf (Germany) and Paris (France), she can fluently speak French (native), German, English, Moroccan Arabic and basics of Spanish.